About Us
Imagine. Plan. Deliver.
We are a full-service digital marketing company in Grand Rapids, Michigan serving clients across the country. We use our diverse array of digital marketing tools to help you build lasting connections with your customers that lead to long-term success.
Programmatic Advertising
Historically, digital ads were purchased by contacting digital media properties and negotiating a deal with each individual property. Programmatic removes the need for this time-consuming process by having one source where websites sell their available ad space for all interested advertisers.
The software used in programmatic allows advertisers to bid on available inventory. If the advertiser’s bid wins, then their ad is served to the user. This process frees up time for the media planner to spend monitoring and optimizing the advertiser’s campaign. It also provides advertisers with cost savings. Instead of paying a flat fee CPM, advertisers pay a dynamic CPM that reflects how valuable the impression is to them.
Our Founders
Kaitlyn Disselkoen Swan and Stephen Disselkoen
Contact GR Digital to put Kaitlyn, Stephen, and the entire GRD team of sales and support staff to work for your needs today!
Stephen graduated from Calvin College with a BA in business and later graduated from Grand Rapids Theological Seminary with a Master of Divinity. He is an experienced digital marketer who loves to spend time with his family, ride his motorcycle, and teach / preach on the weekends in area churches.
Kaitlyn graduated from Colorado State University with a BS in Apparel and Merchandising. She worked in Chicago cultivating her extensive experience in both B to B and B to C marketing on a local and national level. Kaitlyn loves to golf, hike and hang with her golden doodle, Chester, but there’s nothing like spending time with her family.
Together, Kaitlyn and Stephen manage GR Digital (Online Advertising) and GR Outdoor (Billboard Advertising), and they take pride in their ability to provide custom marketing solutions across multiple digital platforms that drive results for their clients.