Digital Advertising
Our Services
Digital advertising offers precise and creative targeting, measurability, and cost-efficiency.
Want to Gain an Advantage Over Your Competitors?
We can help you target your customers wherever they are, whether you have hundreds of locations or just one. Want to see more consistent purchases from your existing clientele? We can use retargeting to reach those consumers and serve them ads based on what they have purchased in the past.
Marketing Can Be Overwhelming. The Good News Is, We Can Help.
Video/OTT
Ads run within streaming video content on mobile devices, desktops, or connected TVs (OTT). People are consuming 139 minutes of streaming video content every day.
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Additionally, the number of households exclusively using OTT is expected to surpass traditional TV households in the next few years. The targeting capabilities are similar to the ones employed with display ads, or we can help you employ a broader targeting approach.
Search Engine Marketing
Place your website high in the search results when a potential customer is browsing for products and services related to what your company offers.
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SEM puts you right in front of consumers at this pivotal moment and you only pay when someone clicks on your ad.
Paid Social
These ads run within the engaging content on users’ social media accounts. For example, on Facebook and Instagram the ads will show up within a users’ news feed.
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These platforms offer vast targeting capabilities. The draw of social media is ubiquitous across every generation as 91% of Millenials, 78% of Gen Xers, 64% of Gen Zers and 51% of Baby Boomers use social media.
Audio
Placed in streaming music or podcasts like a normal commercial break and can be 15 or 30 seconds in length.
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Audio and/or display ads can be targeted on these platforms using demographics, or the type of content being listened to. The amount of time an average adult 18+ spends per day with digital audio (e.g. Spotify, podcasts) is now over 1.5 hours and continues to increase
Display
Simply put, this is placing ads on mobile or desktop devices using various targeting techniques, listed below.
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Geo-fencing allows you to hyper-locally serve ads to locations your customers frequents.
Retargeting has a myriad of options to reach people who have shown interest in your products or services.
Contextual advertising gives you the ability to target your ideal audience based on their known interests via what they are consuming on the internet.
RON allows for a less targeted, but extremely cost-efficient option where your ads are served to everyone in any market(s) you choose.
What We Do Best
Programmatic
Traditional Media Buying
Branding
SEM
SEO
Social Media
Email/Text Marketing
Google AdWords
YouTube
Analytics & Reporting
